(Updated Feb. 8th, 2019) As of 2019, Google Ads (Adwords) allows you to choose between Five different campaign types. They are: Search Network, Display Network, Video (YouTube), Shopping, and Universal Apps. Choosing a campaign type is your first step in getting ads running, so study up. Each campaign type has
On Tuesday, I hosted a “Grow Your Business Online” workshop to 50 working professionals, on behalf of Big Cat Advertising. I presented on the topic of leveraging your local search presence using Google My Business, website SEO 101, and an overview of Google Adwords and best practices. The response to
I’m a big fan of Dashboards in Google Analytics (GA). A dashboard can give you quick access to monitor sections of your website or track an advertising campaign. The options are endless, and you can share dashboards seamlessly between views. Handy, especially if you monitor several websites or in my
Claiming ownership of your social profiles is one of my four covered topics (Local Search). Claiming your Yelp for business page is an easy way to control your branding and manage your reviews. Luckily, it’s easy enough that the average business owner or manager can take do it. In this
With over several million advertising accounts on Google Adwords, I’d guess that less than 30-40% of them are run by a professional (Google Partner). Given this, a lot of accounts are probably just kinda running and not measuring or seeing any positive results. With that in mind, here are three
When I speak at events, I always leave the audience with this to-do: Claim your business locations on Google Maps and Bing Places. It’s low hanging fruit that’s free and important.
Keyword lists aren’t as important to SEO as they used to be, but they are still a very important piece to your website. If you’re operating a business and managing a website, then you need to start thinking about the language you use to describe the business you conduct
Having a website is not enough. If you’re a small business trying to get more organic search results, then you need to think about developing great SEO content. Not keyword stuffed content, but words that clearly — let me emphasize, CLEARLY — say
Get the Most out of Google Analytics with the GA Demo Account Google recently announced the launch of the Google Analytics demo account, which features a fully built out example of what Google Analytics can offer. The demo is a great resource because most people can play around in their
