Search Engine Optimization

Website Optimization for Organic Traffic

Google Adwords management serp example

Increase your relevancy and signal, and Google will rank you higher.


Search engines are your #1 source of traffic to your website. Are you doing the best you can to increase the volume and relevency of this free source? If you're advertising on Facebook or Google and haven't had a SEO audit performed on your website, then you are missing a big opportunity to steadily increase your long-term free traffic.

If you've had a website developed for you, then you might think, "it must be search engine friendly," but in reality, it's just the start. Web developers don't tend to be SEO experts, or they may take shortcuts and not perform tasks -- like keyword research -- that can boost your site.

For larger websites, search engine optimization is a regularly managed task, and for smaller websites, a simple audit, cleanup, and offline strategy are sufficient to drive long term traffic increases.

Schedule a free 20 minute consutation using the form below to see if your website needs attention.

Thoughts on SEO

"It amazes me how many websites I come across that don't have basic foundational SEO in place. I look at these companies and get excited, because I know the potential they have to increase their visibility."

"I often refer to SEO in terms of building a house. There's an element of SEO that is like pouring solid foundation so that the house stands strong."

"At the end of the day, the Pareto Efficiency wins (80/20 rule). There are a few key elements that make up 80% of your influence over ranking."

"SEO is not a sprint, it's a marathon. Don't expect immediate results. Be weary of anyone that promises immediate results. A six month timeframe seems to be a good agreed upon benchmark to see results. Though some initial changes can have fast impact."

"I stayed away from SEO for so many years, because it was such a shady industry. With search engines getting smarter, using machine learning and AI, now is the best time to do intelligent SEO. You can finally lead with quality."

"It's not rocket science, though there is some complexity. It's mostly knowing how and where to send the right signals to search engines."

- Ryan Milani

Working with a SEO Specialist

Introduction

How it works

I offer a Search Engine Optimization Audit that focuses on key elements of your website. After a discovery call and a quick analysis of your website, I'll identify the most appropriate areas to address for optimization. You'll receive in a few business days an actionable report that you can take to your developer, or you can hire me at my hourly rate to implement the changes. I craft this by hand, using my toolbox, experience, and my knowledge.


Defined

What is Search Engine Optimization?

SEO as a verb, is performing tasks to increase the signal, volume, and ranking of the keywords that represent your website in search engines.

SEO elements that get examined and optimized are many. Some include technical aspects of your website like architecture, security, speed, domains; and on-page content like Page titles, alt tags, and unique content.

There are over 200 variables in Google's search algorithm!

First Steps

Philosophy & Methodology

I ascribe to what is known as the White Hat method of SEO. White Hat SEO strategy means doing the things that Google and other search engines recommend so they can better understand your website/business/products more effeciently. It is also the ethical standard.

Algorithms change daily, it's important to stay on top of the changes (and another reason to monitor your traffic). I have a few favorite resources such as, SEJ, Rand at Moz, Ahref's blog, Stone Temple SEO blog and SEO Rockstars podcast are some of my favorite industry resources.


Bundling Services

Service Packages

A well optimized site can boost your Google AdWords campaigns by increasing your "Quality Score." In AdWords, this means decreasing your Cost-per-Click (CPC), while increasing your Average Position -- Google is in the business of relevancy after all!

Bundle a SEO audit with a new AdWords account build and save! ...then get ready for more leads!

Hire SEO Audit - Report

$350-$1250

Prices Vary Depending on Website Complexity

SEO Audit

Hand crafted report with pass or fail marks for various elements of technical and on-page SEO.
Hire SEO Development

$125/hr

SEO Development

If you need someone to perform the recommendations from the audit, the bundle a package of hours with your audit. Some restriction apply, depending on the condition of your current website. 

Elements of SEO

Backlinks

Website's that link to your website -- Quality pages, good; spammy pages, bad.

Secure

SSL security (https) is a priority in 2017. SSL Certificate verifies visitor data is encrypted.

Page Titles

Page titles are incredibly important to optimize and send the right signals to search engines.

Images

Images need correct sizing, titling, and alt tags.

Domains

Make sure you are only showing one version of your website. Multiple versions confuse search engines.

Schema

Microdata that has hidden information that gives context to what's on the page. Very important for e-commerce.

Mobile-Friendly

Your website shows well on mobile devices. Also known as "responsive design."

Speed

Fast loading pages are important for user experience and therefore Google rewards fast sites.

Content

Each page needs uniquely written, quality (engaging) content.

Sitemaps

Tell search engines about your website architecture and how you preferred be be indexed.

Architecture

Clean architecture can help send better signal about your content to search engines.

And More!

There's really a lot of factors that go into into SEO, but there is one great methodology...lead with quality!

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