Data & Analytics

“What gets measured gets done.” – Tom Peters

We’ve entered the next generation of analytics and data. Google Analytics is just one of many tools that can help you measure your business online. Never has it been so easy to determine ROI and results of advertising. In this section we discuss data and analytics and approaches and best practices.

Latest Posts on Data & Analytics

Recover Access to a Google Analytics Account

A common issue I deal with is tracking down ownership of a Google Analytics account that nobody seems to have access to. Before we use this backdoor method of gaining access to the account in question, I first recommend trying to recover by logging in with as many different email addresses that might at one point had access to that account. So first, track down the proper active UA code and see if someone has access — and hopefully that account will be able to “manage users.” Google’s Backdoor Method to Access GA Once you’ve identified the active UA code

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Quickly Find Your Google Analytics UA Code

Often times I need to quickly reference a UA code (UA-xxxxxxxx-x). Clarifying the active UA code can help you make sure you are accessing and inviting others to the live version of your tracking code. Sometimes I’ll be requesting access to a specific Property by looking at the source code and finding the active Property UA. Or I may be clarifying the correct Property with my client. Here’s how to to both. Finding the UA Code in Google Analytics There are several methods to quickly find your Google Analytics Property UA number (UA-xxxxxxxx-x). First, sign in to Google Analytics.

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GDPR & You

(The following is adapted from a recent newsletter that I sent out via the ‘Milani Five-0.’) I wish this was a fun, post. Lot’s has been happening and according to the farmers almanac, Sunday was the time to plant and our garden is booming. I wish I was using this email to talk about the big changes in our yard after getting inspired from our trip to Mendocino (where I taught a workshop). But alas, this is all about the big EU data protection regulation and what you need to know about it, and what actions you may need to take. Let’s

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Track Blog Performance – GA Dashboard

I’m a big fan of Dashboards in Google Analytics (GA). A dashboard can give you quick access to monitor sections of your website or track an advertising campaign. The options are endless, and you can share dashboards seamlessly between views. Handy, especially if you monitor several websites or in my case dozens! Here is one of my free Google Analytics Dashboards that I’m sharing for tracking blog performance.

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Review: Google Analytics Demo Account

Get the Most out of Google Analytics with the GA Demo Account Google recently announced the launch of the Google Analytics demo account, which features a fully built out example of what Google Analytics can offer. The demo is a great resource because most people can play around in their own dashboard and learn a thing or two, but this account allows you to dive deeper into what Google Analytics can really offer. You can compare data and setups to one actively managed by Google.

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