Google just updated their policy regarding Google AdWords Ad Grants for Nonprofits. It’s a significant change that ultimately will increase the quality of impressions and clicks (overall relevancy in their SERPs). If you manage Ad Grant accounts like I do, this update is important to pay attention to.
Damn your love, Damn your lies. Oh chain redirects, they’re nearly inevitable when running large scale websites (small too). At some point you redirected a link, then you redesigned your site and redirected that link again. Maybe you didn’t even realize the link got redirected. Next thing you know, you
Google My Business recently launched a new feature called “Posts.” With the new feature you can engage viewers with a business update, announce a new product or service offering, share a promotion, lead them to a Call-to-Action (CTA), or share your next event. Posts appear on your Google business listing
Updated: January 18th, 2024 Google announced the launch, and eventual changeover, to an Expanded Text Ad format in mid-2016. The Expanded Text Ads gave a boost to the clickable real-estate of the ad, and a longer description for more detail. If you haven’t updated your older ads, you’re missing an
Google Alerts is almost an afterthought to most seasoned webmasters and digital marketers, but let’s retract a minute and zoom back out to ten-thousand feet. What if you, Jane Business, could track/monitor every time a keyword was mentioned in a Google search result? How would you harvest that power? Here’s
Click-Through Rate (CTR) is a simple metric that shows that rate at which an ad impression receives a click. It’s a core measurement in Search Engine Marketing and yet, slightly misunderstood on the surface. Let’s look at this major ad performance metric. What is Click-Through Rate? Whenever and however you
(Updated December 14, 2019) Hide your address from your Google My Business map listings Small businesses are often turned off to adding their business to the Google map, because they don’t actually have a physical address. Logically, this makes sense. You probably don’t want to show your home address or
(Updated Feb. 8th, 2019) As of 2019, Google Ads (Adwords) allows you to choose between Five different campaign types. They are: Search Network, Display Network, Video (YouTube), Shopping, and Universal Apps. Choosing a campaign type is your first step in getting ads running, so study up. Each campaign type has
On Tuesday, I hosted a “Grow Your Business Online” workshop to 50 working professionals, on behalf of Big Cat Advertising. I presented on the topic of leveraging your local search presence using Google My Business, website SEO 101, and an overview of Google Adwords and best practices. The response to
I’m a big fan of Dashboards in Google Analytics (GA). A dashboard can give you quick access to monitor sections of your website or track an advertising campaign. The options are endless, and you can share dashboards seamlessly between views. Handy, especially if you monitor several websites or in my
