Search Engine Marketing for Small Business - SEM Blog

Chain Redirects; Running in the Shadows

Written by Ryan on August 22, 2017. Posted in SEM Blog, Website Optimization. Leave a Comment

Damn your love, Damn your lies. Oh chain redirects, they’re nearly inevitable when running large scale websites (small too). At some point you redirected a link, then you redesigned your site and redirected that link again. Maybe you didn’t even realize the link got redirected. Next thing...

How to Use Google My Business “Posts”

Written by Ryan on August 21, 2017. Posted in Local Search, SEM Blog. 2 Comments

Google My Business recently launched a new feature called “Posts.” With the new feature you can engage viewers with a business update, announce a new product or service offering, share a promotion, lead them to a Call-to-Action (CTA), or share your next event. Posts appear on your Google...

Google Ads Character Limits – Text Ads & Extensions (2021)

Written by Ryan on March 30, 2017. Posted in Online Advertising, SEM Blog. 4 Comments

About the Character Limits for Google Ads January 26th, 2021: Up-to-Date. Google announced the launch, and eventual changeover, to an Expanded Text Ad format in mid-2016. The Expanded Text Ads gave a boost to the clickable real-estate of the ad, and a longer description for more detail. If you haven’t...

Monitor Keyword Activity with Google Alerts

Written by Ryan on March 28, 2017. Posted in Website Optimization. Leave a Comment

Google Alerts is almost an afterthought to most seasoned webmasters and digital marketers, but let’s retract a minute and zoom back out to ten-thousand feet. What if you, Jane Business, could track/monitor every time a keyword was mentioned in a Google search result? How would you harvest that...

Click-through rate (CTR) adwords pitfalls

Understanding Click-Through Rate (CTR) & Common Pitfalls

Written by Ryan on March 8, 2017. Posted in Online Advertising, SEM Blog. Leave a Comment

Click-Through Rate (CTR) is a simple metric that shows that rate at which an ad impression receives a click. It’s a core measurement in Search Engine Marketing and yet, slightly misunderstood on the surface. Let’s look at this major ad performance metric. What is Click-Through Rate? Whenever...

No Physical Address? No Problem.

Written by Ryan on February 23, 2017. Posted in Local Search, SEM Blog. 8 Comments

(Updated December 14, 2019) Hide your address from your Google My Business map listings Small businesses are often turned off to adding their business to the Google map, because they don’t actually have a physical address. Logically, this makes sense. You probably don’t want to show your...

Google Ads (Adwords) Campaign Types

Written by Ryan on February 20, 2017. Posted in Online Advertising, SEM Blog. 2 Comments

(Updated Feb. 8th, 2019) As of 2019, Google Ads (Adwords) allows you to choose between Five different campaign types. They are: Search Network, Display Network, Video (YouTube), Shopping, and Universal Apps. Choosing a campaign type is your first step in getting ads running, so study up. Each campaign...

Presentation: Grow Your Business Online

Written by Ryan on January 30, 2017. Posted in Local Search, SEM Blog. Leave a Comment

On Tuesday, I hosted a “Grow Your Business Online” workshop to 50 working professionals, on behalf of Big Cat Advertising. I presented on the topic of leveraging your local search presence using Google My Business, website SEO 101, and an overview of Google Adwords and best practices....

Track Blog Performance – GA Dashboard

Written by Ryan on December 1, 2016. Posted in Data & Analytics, SEM Blog. Leave a Comment

I’m a big fan of Dashboards in Google Analytics (GA). A dashboard can give you quick access to monitor sections of your website or track an advertising campaign. The options are endless, and you can share dashboards seamlessly between views. Handy, especially if you monitor several websites...

Why You Need to Claim Your Yelp for Business Page

Written by Ryan on November 23, 2016. Posted in Local Search, SEM Blog. Leave a Comment

Claiming ownership of your social profiles is one of my four covered topics (Local Search). Claiming your Yelp for business page is an easy way to control your branding and manage your reviews. Luckily, it’s easy enough that the average business owner or manager can take do it. In this article,...

Chain Redirects; Running in the Shadows

How to Use Google My Business “Posts”

Google Ads Character Limits – Text Ads & Extensions (2021)

Monitor Keyword Activity with Google Alerts

Understanding Click-Through Rate (CTR) & Common Pitfalls

No Physical Address? No Problem.

Google Ads (Adwords) Campaign Types

Presentation: Grow Your Business Online

Track Blog Performance – GA Dashboard

Why You Need to Claim Your Yelp for Business Page

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