• Search Engine Marketing for Small Business -- SEM Blog

    Search Engine Marketing for Small Business -- SEM Blog

Presentation: Grow Your Business Online

On Tuesday, I hosted a “Grow Your Business Online” workshop to 50 working professionals, on behalf of Big Cat Advertising. I presented on the topic of leveraging your local search presence using Google My Business, website SEO 101, and an overview of Google Adwords and best practices. The response to the event was great as we sold out a week ahead. Judging from the feedback and the reactions during the event, the topic generated a lot of engagement from small business owners; as it should, because it’s a powerful tool. I’ve released my presentation notes with links and expanded topics over on the Big Cat Advertising website. I’m enclosing the full presentation slides here to this post.


* Note – some slides originally adopted from a Google My Business partner kit.

I. Introduction

Three “Be There” Strategies:

Google Search Results – Elements

Agenda

II. Be Found By Local Customers: Google My Business

Business Categories

Physical Address Concerns

III. Website Search Engine Optimization (SEO)

Lead with User First Design

On-Page SEO

SEO Tools

IV. Google Adwords: Online Advertising

Adwords – Best Practices

Sample Structure:

Ongoing Optimization

The “Grow Your Business Online” event was a success and as a result I opened my doors on Friday and hosted an Open Office by offering a hour of free consulting to those who signed up in advance. It was a great experience hearing the questions and concerns and it felt great to provide some value. Big Cat Advertising and I are looking at expanding the opportunity of this Open Office idea.

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