Online Advertising

Paid online advertising, through Search and Display Networks, is a great way to instantly drive targeted traffic to your website. Search Network advertising allows you to target based on keywords and therefore you drive targeted visitors to your website on a pay per click model (PPC). Display Network advertising is also known as banner advertising allow you to build brand impressions and have a variety of targeting options. This section is all things Adwords, Bing, terminology, and best practices for paid advertising.

Recommended Banner Ad Sizes for Google, AdRoll, Linkedin

Here a list that contains sizes for Google Ads, AdRoll, and Linkedin Ads


Display Responsive

(no text please – small or no logo)

  • 1.91:1 (this will satisfy Linkedin Sponsored content as well)
  • 1:1


(under 150kb)


  • All ads must have a border
  • The file size must be less than 150KB (does not apply to Display Responsive Ads)
  • Ads cannot animate for more than 30 seconds
  • Mobile:
    • 300×250
    • 320×50
    • 320×100
    • 250×250
    • 200×200
  • Desktop:
    • 336 x 280
    • 728 x 90
    • 300×600
    • 160×600
    • 970 x 90
    • 468 x 60


  • Static:
    • 300×250
    • 728×90
    • 160×600
    • 320×50
    • 970×250
    • 300×600
  • Native:
    (no text please – small or no logo – under 150kb)
    • 600×600
    • 600×315
    • 600×500

Linkedin Sponsored Content

(no text please – small or no logo)

  • 1.91:1 (this will satisfy Linkedin Sponsored content as well)
  • 1:1

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Google Ad Grants For Nonprofits: What You Need to Know

Google offers a $10,000 grant for in-kind advertising for non-profits who meet the eligibility requirements. This a great way to boost your non-profit’s visibility in the community and promote your events, fundraising activities, and volunteer-ship. Here’s what you need to know about the Google Ad Grants.

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5 Super Tools for Online Advertisers

(Updated June 2018)

My favorite super tools for online advertisers, web developers, and SEO mavens.

Sharing is caring, so here are my top five go-to “super tools.” The websites and applications below produce tools that I use regularly for a variety of tasks in online advertising and SEO. I’ve listed them here in order of my usage. All of them are free tools and they serve a variety of purposes. Ready to decrease your workload and work smarter, not harder?

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New Google AdWords Ad Grant Policy Changes

2018 nonprofit google adgrant updateGoogle just updated their policy regarding Google AdWords Ad Grants for Nonprofits. It’s a significant change that ultimately will increase the quality of impressions and clicks (overall relevancy in their SERPs). If you manage Ad Grant accounts like I do, this update is important to pay attention to.

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Google Ads Character Limits – Text Ads & Extensions (2019)

About the Character Limits for Google Ads

August 25th, 2019: Up-to-Date. Updated Display Responsive Headlines.

Google announced the launch, and eventual changeover, to an Expanded Text Ad format in mid-2016. The Expanded Text Ads gave a boost to the clickable real-estate of the ad, and a longer description for more detail. If you haven’t updated your older ads, you’re missing an opportunity to increase your position and Click Through Rate. Here’s a little more information:

(See below for the character limits list)

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