Claiming ownership of your social profiles is one of my four covered topics (Local Search). Claiming your Yelp for business page is an easy way to control your branding and manage your reviews. Luckily, it’s easy enough that the average business owner or manager can take do it. In this article, I’ll go over the benefits and how to.
There are a myriad of benefits to profile ownership, but here are my top benefits to claiming ownership of your Yelp business page.
- Monitor Activity
- Control Business Information
- Manage Reviews
- Yelp Advertising
- Yelp Review Badges
- Basic Ownership is Free!
Data is king, queen, and prince these days and there are some spectacular metrics available. Yelp allows you to monitor a host performance indicators such as Views, Mobile Check-ins, Mobile Calls, Directions and Map Views, Clicks to Website, Bookmarks, User Photo Uploads, Deals Sold, and Messages.
Control Business Information
A Yelp for Business login and ownership allows you to control many pieces of your listing information such as NAP (name, address, phone), Photos, Hours, Category, URL, Specialties, History, Owner Bio, Recommendations, and Additional Info such as Military Discounts, Accepts Credit Cards, etc.
Negative reviews hurt. With ownership, you get real-time review updates view email or mobile app — allowing you to comment, message, share, flag when necessary.
Slightly more expensive than Adwords and Bing, Yelp Advertising has multiple options for getting your business in front of people. Some of those advertising opportunities include Yelp Ads (shown on search pages, photo pages, and competitor pages), Special Offers (check-in offers), and Deals and Gift Certificates.
Yelp Review Badges
You can drive traffic to your Yelp page and/or show off your Yelp review score with an easy to grab embedded badge for your website.
Getting Started with Yelp for Business Owners
Claim your Yelp business listing now. It’s easy and you’ll have access to you Yelp business page in less than 10 minutes. Navigate to Yelp for Biz to get started. Consider using your business email address to sign up for your account and not your personal address.