Search Engine Marketing for Small Business - SEM Blog

Recommended Banner Ad Sizes for Google, AdRoll, Linkedin

Written by Ryan on April 22, 2021. Posted in Online Advertising, SEM Blog. Leave a Comment

Updated: 4/22/2021) Here a list that contains sizes for Google Ads, AdRoll, and Linkedin Ads Google Display – Responsive Ads (limited text – small or no logo) 1.91:1 (this will satisfy Linkedin Sponsored content as well)1:1 Display – Static Ads (Max File Size:...

How to Reduce Junk Conversions in Google Ads

Written by Ryan on January 20, 2021. Posted in Online Advertising, SEM Blog. Leave a Comment

Google Ads can be a powerful tool to drive leads, but left unchecked you could be wasting budget on low quality, spam/junk leads. Here are some optimization tips to eliminate bad leads. Why can junk leads get out of control? Google’s Smart Bidding strategies operate to get your campaigns...

How to Change Your Business Description on Google

Written by Ryan on August 14, 2019. Posted in Local Search. Leave a Comment

(Updated August 2019) Google has taken control of your business description in search results. Specifically, the description that is on the right of search results in your Google My Business (GMB) description, above address and below your business name, and on Google Maps. Google makes the distinction...

Recover Access to a Google Analytics Account

Written by Ryan on October 6, 2018. Posted in Data & Analytics, SEM Blog. Leave a Comment

A common issue I deal with is tracking down ownership of a Google Analytics account that nobody seems to have access to. Before we use this backdoor method of gaining access to the account in question, I first recommend trying to recover by logging in with as many different email addresses that might...

Quickly Find Your Google Analytics UA Code

Written by Ryan on August 29, 2018. Posted in Data & Analytics, SEM Blog. Leave a Comment

Often times I need to quickly reference a UA code (UA-xxxxxxxx-x). Clarifying the active UA code can help you make sure you are accessing and inviting others to the live version of your tracking code. Sometimes I’ll be requesting access to a specific Property by looking at the source code and...

Nonprofit Google Adwords Ad Grants - Steps

Google Ad Grants For Nonprofits: What You Need to Know

Written by Ryan on June 23, 2018. Posted in Online Advertising, SEM Blog. Leave a Comment

Google offers a $10,000 grant for in-kind advertising for non-profits who meet the eligibility requirements. This a great way to boost your non-profit’s visibility in the community and promote your events, fundraising activities, and volunteer-ship. Here’s what you need to know about the...

5 Super Tools for Online Advertisers

Written by Ryan on June 18, 2018. Posted in Online Advertising, SEM Blog. Leave a Comment

(Updated June 2018) My favorite super tools for online advertisers, web developers, and SEO mavens. Sharing is caring, so here are my top five go-to “super tools.” The websites and applications below produce tools that I use regularly for a variety of tasks in online advertising and SEO....

GDPR & You

Written by Ryan on May 2, 2018. Posted in Data & Analytics, SEM Blog. Leave a Comment

(The following is adapted from a recent newsletter that I sent out via the ‘Milani Five-0.’) I wish this was a fun, post. Lot’s has been happening and according to the farmers almanac, Sunday was the time to plant and our garden is booming. I wish I was using this email to talk...

What Is SSL & Why Is It Important?

Written by Ryan on February 7, 2018. Posted in SEM Blog, Website Optimization. 2 Comments

SSL (Secure Sockets Layer) (aka. HTTPS) is all about making the Internet a safer place to browse, but the benefits of implementing a SSL certificate go beyond security. The https in your browser address bar shows when a website contains a SSL certificate; meaning the browser has an encrypted connection...

New Google AdWords Ad Grant Policy Changes

Written by Ryan on December 14, 2017. Posted in Online Advertising, SEM Blog. Leave a Comment

Google just updated their policy regarding Google AdWords Ad Grants for Nonprofits. It’s a significant change that ultimately will increase the quality of impressions and clicks (overall relevancy in their SERPs). If you manage Ad Grant accounts like I do, this update is important to pay attention...

Recommended Banner Ad Sizes for Google, AdRoll, Linkedin

How to Reduce Junk Conversions in Google Ads

How to Change Your Business Description on Google

Recover Access to a Google Analytics Account

Quickly Find Your Google Analytics UA Code

Google Ad Grants For Nonprofits: What You Need to Know

5 Super Tools for Online Advertisers

GDPR & You

What Is SSL & Why Is It Important?

New Google AdWords Ad Grant Policy Changes

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