How to Reduce Junk Conversions in Google Ads
Google Ads can be a powerful tool to drive leads, but left unchecked you could be wasting budget on low quality, spam/junk leads. Here are some optimization tips to eliminate bad leads. Why can junk leads get out of control? Google’s Smart Bidding strategies operate to get your campaigns more of the conversions in your conversion column. Regardless of the quality, if you start amassing low quality leads – be-it spam mail addresses or people trying to sell your services – Google’s AI will adjust bids to get more of “those” types of leads. This can spin your campaigns out