For Expanded Text Ads with Ad Extensions

Character Limits for AdWords Ads and Extensions

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Google’s Best Practices for Effective Ads
https://support.google.com/adwords/answer/6167122

Google Alerts is almost an afterthought to most seasoned webmasters and digital marketers, but let’s retract a minute and zoom back out to ten-thousand feet. What if you, Jane Business, could track/monitor every time a keyword was mentioned in a Google search result? How would you harvest that power?

Google offers a $10,000 grant for in-kind advertising for non-profits who meet the eligibility requirements. This a great way to boost your non-profit’s visibility in the community and promote your events, fundraising activities, and volunteer-ship. Here’s what you need to know about the Google Ad Grants.

Click-Through Rate (CTR) is a simple metric that shows that rate at which an ad impression receives a click. It’s a core measurement in Search Engine Marketing and yet, slightly misunderstood on the surface. Let’s look at this major ad performance metric.

What is Click-Through Rate?

Add Your Business to the Google Maps “Service Area” in Two Easy Steps!

Small businesses are often turned off to adding their business to the Google map, because they don’t actually have a physical address. Logically, this makes sense. You probably don’t want to show your home address or PO Box number to the public, and Google has accounted for this by allowing you to include a “service area.”

As of now, Google Adwords contains six different campaign types to select. Choosing a campaign type is your first step in getting ads running, so study up. Each campaign type has secondary features that expand and contract the functionality in the campaign (e.g. Standard, All Features, Mobile app installs, Dynamic Search Ads, Call-only, Marketing Objectives, etc.). Fortunately, those features change on-page, as you select, for easy viewing.

On Tuesday, I hosted a “Grow Your Business Online” workshop to 50 working professionals, on behalf of Big Cat Advertising. I presented on the topic of leveraging your local search presence using Google My Business, website SEO 101, and an overview of Google Adwords and best practices. The response to the event was great as we sold out a week ahead. Judging from the feedback and the reactions during the event, the topic generated a lot of engagement from small business owners; as it should, because it’s a powerful tool. I’ve released my presentation notes with links and expanded topics over on the Big Cat Advertising website. I’m enclosing the full presentation slides here to this post.

My favorite super tools for online advertisers, web developers, and SEO mavens.

Sharing is caring, so here are my top five go-to “super tools.” The websites and applications below produce tools that I use regularly for a variety of tasks in online advertising and SEO. I’ve listed them here in order of my usage. All of them are free tools and they serve a variety of purposes. Ready to decrease your workload and work smarter, not harder?

I’m a big fan of Dashboards in Google Analytics (GA). A dashboard can give you quick access to monitor sections of your website or track an advertising campaign. The options are endless, and you can share dashboards seamlessly between views. Handy, especially if you monitor several websites or in my case dozens! Here is one of my free Google Analytics Dashboards that I’m sharing for tracking blog performance.

Claiming ownership of your social profiles is one of my four covered topics (Local Search). Claiming your Yelp for business page is an easy way to control your branding and manage your reviews. Luckily, it’s easy enough that the average business owner or manager can take do it. In this article, I’ll go over the benefits and how to.