Since the invention of search engines there have always been tactics to try and rank higher, but the days of shady tactics are coming to an end. With RankBrain and machine learning, it’s more important then ever to have a well designed, secure, and mobile-friendly website.
Damn your love, Damn your lies.
Oh chain redirects, they’re nearly inevitable when running large scale websites (small too). At some point you redirected a link, then you redesigned your site and redirected that link again. Maybe you didn’t even realize the link got redirected. Next thing you know, you click A, it redirects to B, and well B redirects you to C, and if you’re lucky you eventually make it to your destination D. Well, if you have a large, long running website you probably have some chain redirects that could use some cleanup.
Google Alerts is almost an afterthought to most seasoned webmasters and digital marketers, but let’s retract a minute and zoom back out to ten-thousand feet. What if you, Jane Business, could track/monitor every time a keyword was mentioned in a Google search result? How would you harvest that power?
Here’s how I would take advantage of that – I’d monitor my name, for one, but I’d also monitor topics of interest for me, my industry, or areas where I’m trying to build links back to my website or a client’s website.
Keyword lists aren’t as important to SEO as they used to be, but they are still a very important piece to your website. If you’re operating a business and managing a website, then you need to start thinking about the language you use to describe the business you conduct