Website Optimization
Since the invention of search engines there have always been tactics to try and rank higher, but the days of shady tactics are coming to an end. With RankBrain and machine learning, it’s more important then ever to have a well designed, secure, and mobile-friendly website.
What Is SSL & Why Is It Important?
SSL (Secure Sockets Layer) (aka. HTTPS) is all about making the Internet a safer place to browse, but the benefits of implementing a SSL certificate go beyond security.
The https in your browser address bar shows when a website contains a SSL certificate; meaning the browser has an encrypted connection to the server hosting the files of the website. Therefore, information passed over that website is more secure from people spying. It’s not totally secure, but it provides a solid industry approved level of security. Google and others are pushing hard for it’s adoption, and when happens good thins come to those who take advantage.
Chain Redirects; Running in the Shadows
Damn your love, Damn your lies.
Oh chain redirects, they’re nearly inevitable when running large scale websites (small too). At some point you redirected a link, then you redesigned your site and redirected that link again. Maybe you didn’t even realize the link got redirected. Next thing you know, you click A, it redirects to B, and well B redirects you to C, and if you’re lucky you eventually make it to your destination D. Well, if you have a large, long running website you probably have some chain redirects that could use some cleanup.
Monitor Keyword Activity with Google Alerts
Google Alerts is almost an afterthought to most seasoned webmasters and digital marketers, but let’s retract a minute and zoom back out to ten-thousand feet. What if you, Jane Business, could track/monitor every time a keyword was mentioned in a Google search result? How would you harvest that power?
Here’s how I would take advantage of that – I’d monitor my name, for one, but I’d also monitor topics of interest for me, my industry, or areas where I’m trying to build links back to my website or a client’s website.
Keyword List Building
Keyword lists aren’t as important to SEO as they used to be, but they are still a very important piece to your website. If you’re operating a business and managing a website, then you need to start thinking about the language you use to describe the business you conduct
Developing Great SEO Content
Having a website is not enough. If you’re a small business trying to get more organic search results, then you need to think about developing great SEO content. Not keyword stuffed content, but words that clearly — let me emphasize, CLEARLY — say