For Expanded Text Ads with Ad Extensions
In 2016, Google Announced the launch, and eventual changeover, to an Expanded Text Ad format. The change gave the ads a little boost in clickable real estate and a longer description. Here are some answers to some faq’s I get about the Expanded Text Ad format and Ad Extensions.
- Expanded Text Ads are the basic format for text based search ads on Google’s Search Network. The ads can show on mobile and desktop (and variations in the display network).
- Character limits apply to the standard elements of the ad and to the Ad Extension.
- Ad Extension are optional features to extend information in the ad.
Character Limits for AdWords Ads and Extensions
Expanded Text Ad
Headline 1: 30 Characters
Headline 2: 30 Characters
Description: 80 Characters
Path 1: 15 Characters
Path 2: 15 Characters
Link Text: 25 Characters
Description Line 1: 35 Characters
Description Line 2: 35 Characters
Callout Text: 25 Characters
Value 1, 2, 3…: 25 Characters
Want to learn More?
Google’s Best Practices for Effective Ads