5 Super Tools for Online Advertisers
(Updated June 2018) My favorite super tools for online advertisers, web developers, and SEO mavens. Sharing is caring, so here are my top five go-to “super tools.” The websites and applications below produce tools that I use regularly for a variety of tasks in online advertising and SEO. I’ve listed them here in order of […]
GDPR & You
(The following is adapted from a recent newsletter that I sent out via the ‘Milani Five-0.’) I wish this was a fun, post. Lot’s has been happening and according to the farmers almanac, Sunday was the time to plant and our garden is booming. I wish I was using this email to talk about the […]
What Is SSL & Why Is It Important?
SSL (Secure Sockets Layer) (aka. HTTPS) is all about making the Internet a safer place to browse, but the benefits of implementing a SSL certificate go beyond security. The https in your browser address bar shows when a website contains a SSL certificate; meaning the browser has an encrypted connection to the server hosting the […]
New Google AdWords Ad Grant Policy Changes
Google just updated their policy regarding Google AdWords Ad Grants for Nonprofits. It’s a significant change that ultimately will increase the quality of impressions and clicks (overall relevancy in their SERPs). If you manage Ad Grant accounts like I do, this update is important to pay attention to.
Chain Redirects; Running in the Shadows
Damn your love, Damn your lies. Oh chain redirects, they’re nearly inevitable when running large scale websites (small too). At some point you redirected a link, then you redesigned your site and redirected that link again. Maybe you didn’t even realize the link got redirected. Next thing you know, you click A, it redirects to […]
How to Use Google My Business “Posts”
Google My Business recently launched a new feature called “Posts.” With the new feature you can engage viewers with a business update, announce a new product or service offering, share a promotion, lead them to a Call-to-Action (CTA), or share your next event. Posts appear on your Google business listing (“Google My Business”) and on […]
Character Limits – Google Ads, Linkedin
Updated: January 18th, 2024 Google announced the launch, and eventual changeover, to an Expanded Text Ad format in mid-2016. The Expanded Text Ads gave a boost to the clickable real-estate of the ad, and a longer description for more detail. If you haven’t updated your older ads, you’re missing an opportunity to increase your position […]
Monitor Keyword Activity with Google Alerts
Google Alerts is almost an afterthought to most seasoned webmasters and digital marketers, but let’s retract a minute and zoom back out to ten-thousand feet. What if you, Jane Business, could track/monitor every time a keyword was mentioned in a Google search result? How would you harvest that power? Here’s how I would take advantage […]
Understanding Click-Through Rate (CTR) & Common Pitfalls
Click-Through Rate (CTR) is a simple metric that shows that rate at which an ad impression receives a click. It’s a core measurement in Search Engine Marketing and yet, slightly misunderstood on the surface. Let’s look at this major ad performance metric. What is Click-Through Rate? Whenever and however you generate traffic to your app […]
No Physical Address? No Problem.
(Updated December 14, 2019) Hide your address from your Google My Business map listings Small businesses are often turned off to adding their business to the Google map, because they don’t actually have a physical address. Logically, this makes sense. You probably don’t want to show your home address or PO Box number to the […]
