Google Ads can be a powerful tool to drive leads, but left unchecked you could be wasting budget on low quality, spam/junk leads. Here are some optimization tips to eliminate bad leads.
Why can junk leads get out of control?
Google’s Smart Bidding strategies operate to get your campaigns...
Here a list that contains sizes for Google Ads, AdRoll, and Linkedin Ads
(no text please – small or no logo)
1.91:1 (this will satisfy Linkedin Sponsored content as well)1:1
All ads must have a borderThe file...
(Updated August 2019) Google has taken control of your business description in search results. Specifically, the description that is on the right of search results in your Google My Business (GMB) description, above address and below your business name, and on Google Maps. Google makes the distinction...
A common issue I deal with is tracking down ownership of a Google Analytics account that nobody seems to have access to. Before we use this backdoor method of gaining access to the account in question, I first recommend trying to recover by logging in with as many different email addresses that might...
Often times I need to quickly reference a UA code (UA-xxxxxxxx-x). Clarifying the active UA code can help you make sure you are accessing and inviting others to the live version of your tracking code. Sometimes I’ll be requesting access to a specific Property by looking at the source code and...
Google offers a $10,000 grant for in-kind advertising for non-profits who meet the eligibility requirements. This a great way to boost your non-profit’s visibility in the community and promote your events, fundraising activities, and volunteer-ship. Here’s what you need to know about the...
(Updated June 2018)
My favorite super tools for online advertisers, web developers, and SEO mavens.
Sharing is caring, so here are my top five go-to “super tools.” The websites and applications below produce tools that I use regularly for a variety of tasks in online advertising and SEO....
(The following is adapted from a recent newsletter that I sent out via the ‘Milani Five-0.’)
I wish this was a fun, post. Lot’s has been happening and according to the farmers almanac, Sunday was the time to plant and our garden is booming. I wish I was using this email to talk...
SSL (Secure Sockets Layer) (aka. HTTPS) is all about making the Internet a safer place to browse, but the benefits of implementing a SSL certificate go beyond security.
The https in your browser address bar shows when a website contains a SSL certificate; meaning the browser has an encrypted connection...
Google just updated their policy regarding Google AdWords Ad Grants for Nonprofits. It’s a significant change that ultimately will increase the quality of impressions and clicks (overall relevancy in their SERPs). If you manage Ad Grant accounts like I do, this update is important to pay attention...