Unlocking the Power of Performance Max for E-Commerce and Beyond
Google Ads Performance Max campaigns have been a game changer in digital marketing, offering a robust solution for businesses looking to optimize their ads across multiple channels. Whether you’re running an e-commerce store or driving other types of website conversions, this campaign type has proven incredibly effective when you have strong conversion data to measure […]
Introducing Foodservice Mood: A New Solution for Employee Well-being in the Foodservice Industry
I’m thrilled to announce the launch of Foodservice Mood, a project I’m proud to be a part of as both a partner and digital marketing expert. Throughout my career, I’ve seen firsthand how crucial employee engagement and well-being are to business success—especially in the foodservice industry, where high turnover and workplace burnout are often the […]
What’s New: July 2024 Updates
Lecturing at Sonoma State University’s Wine Business Institute Over the past year, I have taken on the role of a lecturer at Sonoma State University’s School of Business (SBE). During this time, I have led a few webinars and an immersive on-site workshop focused on digital marketing within the wine industry. This experience has been […]
Recommended Banner Ad Sizes for Google, AdRoll, Linkedin
Updated: 4/22/2021) Here a list that contains sizes for Google Ads, AdRoll, and Linkedin Ads Google Display – Responsive Ads (limited text – small or no logo) 1.91:1 (this will satisfy Linkedin Sponsored content as well) 1:1 Display – Static Ads (Max File Size: 150kb) General Requirements All ads must have a border The file […]
How to Reduce Junk Conversions in Google Ads
Google Ads can be a powerful tool to drive leads, but left unchecked you could be wasting budget on low quality, spam/junk leads. Here are some optimization tips to eliminate bad leads. Why can junk leads get out of control? Google’s Smart Bidding strategies operate to get your campaigns more of the conversions in your […]
How to Change Your Business Description on Google
(Updated August 2019) Google has taken control of your business description in search results. Specifically, the description that is on the right of search results in your Google My Business (GMB) description, above address and below your business name, and on Google Maps. Google makes the distinction this is an “editorial summary.” So what are […]
Recover Access to a Google Analytics Account
A common issue I deal with is tracking down ownership of a Google Analytics account that nobody seems to have access to. Before we use this backdoor method of gaining access to the account in question, I first recommend trying to recover by logging in with as many different email addresses that might at one […]
Quickly Find Your Google Analytics Code
Update January 29th, 2024 – UA codes are now depreciated and are no longer firing data even if they are present on the website. GA4 (Google Tag) implementations of Analytics are now the dominant implementation. For that, I recommend the Google Tag Assistant. However I have updated below with a sections on how to find […]
Google Ad Grants For Nonprofits: What You Need to Know
Google offers a $10,000 grant for in-kind advertising for non-profits who meet the eligibility requirements. This a great way to boost your non-profit’s visibility in the community and promote your events, fundraising activities, and volunteer-ship. Here’s what you need to know about the Google Ad Grants.
5 Super Tools for Online Advertisers
(Updated June 2018) My favorite super tools for online advertisers, web developers, and SEO mavens. Sharing is caring, so here are my top five go-to “super tools.” The websites and applications below produce tools that I use regularly for a variety of tasks in online advertising and SEO. I’ve listed them here in order of […]
