Website Optimization

A Step-by-Step Guide Recently, a client approached me with a specific request to automate the segmentation of their newsletter subscriber list based on the choices they make in the subscribe form. This would then allow for targeted communications based on their interests and identity. Their process would flow like this:

Google Ads Performance Max campaigns have been a game changer in digital marketing, offering a robust solution for businesses looking to optimize their ads across multiple channels. Whether you’re running an e-commerce store or driving other types of website conversions, this campaign type has proven incredibly effective when you have

I’m thrilled to announce the launch of Foodservice Mood, a project I’m proud to be a part of as both a partner and digital marketing expert. Throughout my career, I’ve seen firsthand how crucial employee engagement and well-being are to business success—especially in the foodservice industry, where high turnover and

Lecturing at Sonoma State University’s Wine Business Institute Over the past year, I have taken on the role of a lecturer at Sonoma State University’s School of Business (SBE). During this time, I have led a few webinars and an immersive on-site workshop focused on digital marketing within the wine

In June of 2023, I led a webinar for Wine Marketers on the topic of AI (specifically focusing on ChatGPT) for Sonoma State University’s Wine Business Institute. The talk was an hour long and I covered a variety of best practices and covered a little history, ethical considerations, practical applications,

Updated: 4/22/2021) Here a list that contains sizes for Google Ads, AdRoll, and Linkedin Ads Google Display – Responsive Ads (limited text – small or no logo) 1.91:1 (this will satisfy Linkedin Sponsored content as well) 1:1 Display – Static Ads (Max File Size: 150kb) General Requirements All ads must