Online Advertising

A Step-by-Step Guide Recently, a client approached me with a specific request to automate the segmentation of their newsletter subscriber list based on the choices they make in the subscribe form. This would then allow for targeted communications based on their interests and identity. Their process would flow like this:

Google Ads Performance Max campaigns have been a game changer in digital marketing, offering a robust solution for businesses looking to optimize their ads across multiple channels. Whether you’re running an e-commerce store or driving other types of website conversions, this campaign type has proven incredibly effective when you have

I’m thrilled to announce the launch of Foodservice Mood, a project I’m proud to be a part of as both a partner and digital marketing expert. Throughout my career, I’ve seen firsthand how crucial employee engagement and well-being are to business success—especially in the foodservice industry, where high turnover and

Lecturing at Sonoma State University’s Wine Business Institute Over the past year, I have taken on the role of a lecturer at Sonoma State University’s School of Business (SBE). During this time, I have led a few webinars and an immersive on-site workshop focused on digital marketing within the wine

In June of 2023, I led a webinar for Wine Marketers on the topic of AI (specifically focusing on ChatGPT) for Sonoma State University’s Wine Business Institute. The talk was an hour long and I covered a variety of best practices and covered a little history, ethical considerations, practical applications,

Updated: 4/22/2021) Here a list that contains sizes for Google Ads, AdRoll, and Linkedin Ads Google Display – Responsive Ads (limited text – small or no logo) 1.91:1 (this will satisfy Linkedin Sponsored content as well) 1:1 Display – Static Ads (Max File Size: 150kb) General Requirements All ads must

Google Ads can be a powerful tool to drive leads, but left unchecked you could be wasting budget on low quality, spam/junk leads. Here are some optimization tips to eliminate bad leads. Why can junk leads get out of control? Google’s Smart Bidding strategies operate to get your campaigns more

(Updated August 2019) Google has taken control of your business description in search results. Specifically, the description that is on the right of search results in your Google My Business (GMB) description, above address and below your business name, and on Google Maps. Google makes the distinction this is an

A common issue I deal with is tracking down ownership of a Google Analytics account that nobody seems to have access to. Before we use this backdoor method of gaining access to the account in question, I first recommend trying to recover by logging in with as many different email

Update January 29th, 2024 – UA codes are now depreciated and are no longer firing data even if they are present on the website. GA4 (Google Tag) implementations of Analytics are now the dominant implementation. For that, I recommend the Google Tag Assistant. However I have updated below with a