Online Advertising

Google Ads Performance Max campaigns have been a game changer in digital marketing, offering a robust solution for businesses looking to optimize their ads across multiple channels. Whether you’re running an e-commerce store or driving other types of website conversions, this campaign type has proven incredibly effective when you have

I’m thrilled to announce the launch of Foodservice Mood, a project I’m proud to be a part of as both a partner and digital marketing expert. Throughout my career, I’ve seen firsthand how crucial employee engagement and well-being are to business success—especially in the foodservice industry, where high turnover and

Lecturing at Sonoma State University’s Wine Business Institute Over the past year, I have taken on the role of a lecturer at Sonoma State University’s School of Business (SBE). During this time, I have led a few webinars and an immersive on-site workshop focused on digital marketing within the wine

In June of 2023, I led a webinar for Wine Marketers on the topic of AI (specifically focusing on ChatGPT) for Sonoma State University’s Wine Business Institute. The talk was an hour long and I covered a variety of best practices and covered a little history, ethical considerations, practical applications,

Updated: 4/22/2021) Here a list that contains sizes for Google Ads, AdRoll, and Linkedin Ads Google Display – Responsive Ads (limited text – small or no logo) 1.91:1 (this will satisfy Linkedin Sponsored content as well) 1:1 Display – Static Ads (Max File Size: 150kb) General Requirements All ads must

Google Ads can be a powerful tool to drive leads, but left unchecked you could be wasting budget on low quality, spam/junk leads. Here are some optimization tips to eliminate bad leads. Why can junk leads get out of control? Google’s Smart Bidding strategies operate to get your campaigns more