Data & Analytics

A Step-by-Step Guide Recently, a client approached me with a specific request to automate the segmentation of their newsletter subscriber list based on the choices they make in the subscribe form. This would then allow for targeted communications based on their interests and identity. Their process would flow like this:

A common issue I deal with is tracking down ownership of a Google Analytics account that nobody seems to have access to. Before we use this backdoor method of gaining access to the account in question, I first recommend trying to recover by logging in with as many different email

Update January 29th, 2024 – UA codes are now depreciated and are no longer firing data even if they are present on the website. GA4 (Google Tag) implementations of Analytics are now the dominant implementation. For that, I recommend the Google Tag Assistant. However I have updated below with a

(The following is adapted from a recent newsletter that I sent out via the ‘Milani Five-0.’) I wish this was a fun, post. Lot’s has been happening and according to the farmers almanac, Sunday was the time to plant and our garden is booming. I wish I was using this

I’m a big fan of Dashboards in Google Analytics (GA). A dashboard can give you quick access to monitor sections of your website or track an advertising campaign. The options are endless, and you can share dashboards seamlessly between views. Handy, especially if you monitor several websites or in my

Get the Most out of Google Analytics with the GA Demo Account Google recently announced the launch of the Google Analytics demo account, which features a fully built out example of what Google Analytics can offer. The demo is a great resource because most people can play around in their