Google Ads Essentials for SMB Owners: Smart Steps for Success

About Course

This course, Google Ads for Small Business Success, is designed to help small and medium-sized businesses (B2B and B2C) create and manage highly effective Google Ads campaigns. Whether you’re promoting a local brick-and-mortar business or an online service, this course provides a step-by-step roadmap to setting up, optimizing, and maintaining Google Ads accounts.

What You’ll Learn:

Account Setup & Campaign Types – Get started with a solid foundation, including account setup, campaign types, and ad formats best suited for your business.
Tracking and Monitoring Success – Learn how to set up conversion tracking and understand the metrics that matter, so you know exactly where your ads are succeeding.
Optimizing for Conversions – Discover proven strategies to improve your campaigns over time, attract high-quality leads, and convert clicks into customers.
Business Goals and Ad Strategies – Identify your business objectives and tailor your Google Ads campaigns to drive results that align with them.
Advanced Tips and Insights – Dive into advanced features and techniques that help you stay competitive, reduce wasted spend, and get an edge in your industry.

Why This Course?
This course provides actionable, real-world strategies with live examples to help you build and optimize campaigns that generate leads and sales. By the end, you’ll feel confident managing Google Ads independently, with the tools and knowledge to scale your business’s online presence.

Who Should Enroll: Small to medium sized business owners and employees, local marketers, or anyone looking to take control of their advertising with Google Ads and start seeing measurable success. No prior experience in digital marketing is required, but a willingness to learn and adapt will ensure you make the most of this course!

Understand Google Ads Fundamentals: Grasp how Google Ads works and why it’s a game-changing tool for small businesses.
Set Up a Google Ads Account with Confidence: Learn the step-by-step process to create and configure your account correctly from the start.
Define Clear Business Objectives: Identify your business goals and align them with the right Google Ads campaign types.
Set Up Conversion Tracking for Success: Measure what matters most—like leads, sales, or form submissions—by setting up accurate conversion tracking.
Build Effective Campaigns That Drive Results: Create well-structured campaigns with optimized keywords, ads, and targeting to reach your ideal audience.
Monitor and Optimize Performance: Analyze campaign data, make informed adjustments, and improve ROI by applying proven optimization techniques.
Avoid Common Google Ads Mistakes: Save time and budget by learning the pitfalls to avoid and best practices to follow.
Take Control of Your Marketing Strategy: Implement ongoing strategies to grow your campaigns, reduce wasted spend, and achieve long-term business success.

Course Content

I. Getting Started with Google Ads
Learn the foundational concepts of Google Ads, its benefits for SMBs, and how campaigns are structured. This topic sets the stage for understanding how Google Ads works and its role in achieving business goals.

Lesson 1: What is Google Ads and Why It Matters for SMBs
Lesson 2: Google Ads Account Structure
Lesson 3: Google Ads Best Practices and Optimization Fundamentals

II. Setting Up Your Google Ads Account
This topic walks you through creating and setting up your Google Ads account step-by-step. You’ll also learn how to navigate the dashboard and integrate essential tools like Google Analytics.

III. Building Your Google Ads Strategy
Before you start creating campaigns, it’s essential to develop a strategy that aligns with your business objectives. This topic helps you match goals with the right campaign types, define a clear structure, and prepare for success.

IV. Creating Your First Campaign
Build your first Google Ads campaign step-by-step. Learn to define goals, set budgets, and write compelling ads that attract clicks and conversions.

V. Optimizing and Monitoring Your Google Ads Campaigns
Once your campaigns are live, the work isn’t done. Optimization and monitoring are key to improving performance, reducing wasted spend, and maximizing ROI. This topic teaches you how to analyze data, make adjustments, and keep your campaigns running efficiently.

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About Course

What Will You Learn?

Course Content

I. Getting Started with Google Ads
Learn the foundational concepts of Google Ads, its benefits for SMBs, and how campaigns are structured. This topic sets the stage for understanding how Google Ads works and its role in achieving business goals.

Lesson 1: What is Google Ads and Why It Matters for SMBs

Lesson 2: Google Ads Account Structure

Lesson 3: Google Ads Best Practices and Optimization Fundamentals

II. Setting Up Your Google Ads Account
This topic walks you through creating and setting up your Google Ads account step-by-step. You’ll also learn how to navigate the dashboard and integrate essential tools like Google Analytics.

Lesson 4: Step-by-Step Guide to Setting Up Your Account

Lesson 5: Navigating the Google Ads Dashboard

Lesson 6: Linking Google Ads to Google Analytics

III. Building Your Google Ads Strategy
Before you start creating campaigns, it’s essential to develop a strategy that aligns with your business objectives. This topic helps you match goals with the right campaign types, define a clear structure, and prepare for success.

Lesson 7: Understanding Business Objectives in Google Ads

Lesson 8: Setting Up Conversion Actions

IV. Creating Your First Campaign
Build your first Google Ads campaign step-by-step. Learn to define goals, set budgets, and write compelling ads that attract clicks and conversions.

Lesson 9: Campaign Setup

Lesson 10: The First Few Days of Your Campaign

Lesson 11: Monitoring Key Performance Metrics

Lesson 12: Making Data-Driven Adjustments

Lesson 13: A/B Testing Ads for Continuous Improvement

Lesson 14: Reducing Wasted Spend

Lesson 15: Conversion Analysis and ROI Optimization

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About Course

What Will You Learn?

Course Content

I. Getting Started with Google Ads Learn the foundational concepts of Google Ads, its benefits for SMBs, and how campaigns are structured. This topic sets the stage for understanding how Google Ads works and its role in achieving business goals.

Lesson 1: What is Google Ads and Why It Matters for SMBs

Lesson 2: Google Ads Account Structure

Lesson 3: Google Ads Best Practices and Optimization Fundamentals

II. Setting Up Your Google Ads Account This topic walks you through creating and setting up your Google Ads account step-by-step. You’ll also learn how to navigate the dashboard and integrate essential tools like Google Analytics.

Lesson 4: Step-by-Step Guide to Setting Up Your Account

Lesson 5: Navigating the Google Ads Dashboard

Lesson 6: Linking Google Ads to Google Analytics

III. Building Your Google Ads Strategy Before you start creating campaigns, it’s essential to develop a strategy that aligns with your business objectives. This topic helps you match goals with the right campaign types, define a clear structure, and prepare for success.

Lesson 7: Understanding Business Objectives in Google Ads

Lesson 8: Setting Up Conversion Actions

IV. Creating Your First Campaign Build your first Google Ads campaign step-by-step. Learn to define goals, set budgets, and write compelling ads that attract clicks and conversions.

Lesson 9: Campaign Setup

Lesson 10: The First Few Days of Your Campaign

Lesson 11: Monitoring Key Performance Metrics

Lesson 12: Making Data-Driven Adjustments

Lesson 13: A/B Testing Ads for Continuous Improvement

Lesson 14: Reducing Wasted Spend

Lesson 15: Conversion Analysis and ROI Optimization

Student Ratings & Reviews

Have a Project?

About

Connect

SEM Blog

Services

Menu

I. Getting Started with Google Ads
Learn the foundational concepts of Google Ads, its benefits for SMBs, and how campaigns are structured. This topic sets the stage for understanding how Google Ads works and its role in achieving business goals.

II. Setting Up Your Google Ads Account
This topic walks you through creating and setting up your Google Ads account step-by-step. You’ll also learn how to navigate the dashboard and integrate essential tools like Google Analytics.

III. Building Your Google Ads Strategy
Before you start creating campaigns, it’s essential to develop a strategy that aligns with your business objectives. This topic helps you match goals with the right campaign types, define a clear structure, and prepare for success.

IV. Creating Your First Campaign
Build your first Google Ads campaign step-by-step. Learn to define goals, set budgets, and write compelling ads that attract clicks and conversions.