Adwords Management: Hiring a Professional in 2017?
Google Adwords is an extremely powerful online marketing tool that can help you reach potential customers right when they’re searching for the products and services you offer, in the places you offer them. Essentially, you’re paying to beat out your competition on Google, but should you do it yourself, or outsource your Adwords management?
Despite Google trying to make Adwords easy for small businesses, navigating the system and knowing how to properly set it up to maximize your return is more complicated than intuitive. Fortunately, Google has a program to license specialists, called Google Partners. Here are some things to consider when hiring someone to manage your Adwords account.
Is outsourcing Adwords management expensive?
Do I need to have someone manage my account?
Yes, “set it and forget it” is a recipe for failure with Adwords, and if you’re a nonprofit, it can actually halt your account. In reality, Adwords management is all about incremental adjustments. I think of it like sculpting a statue — shave a little here, shape a little there — always working increase conversion rates and lower cost per conversion. Even if you have an online savvy person with free time to keep up on the latest best practices and changes, it probably won’t perform as well as having an experience Adwords specialist manage the account. In reality, most don’t have the capacity to learn an intricate system such as Adwords.
What does the monthly fee normally include?
Do I need an industry specialist?
Working with a Google Partner: Video
Watch this video from Google’s Ben Wood, Director of Channel Sales, targeted at small business owners. It spells out other benefits of working with a Google Partner. The video also includes some stories from real business owners:
How do I know if someone’s a Google Partner?
Google Partners will promote it on their website and link back to their Partner certification page. I’m a certified Adwords partner.