• Home
  • Online Advertising

Category: Online Advertising

Recommended Banner Ad Sizes for Google, AdRoll, Linkedin

Here a list that contains sizes for Google Ads, AdRoll, and Linkedin Ads


Display Responsive

(no text please – small or no logo)

  • 1.91:1 (this will satisfy Linkedin Sponsored content as well)
  • 1:1


(under 150kb)


  • All ads must have a border
  • The file size must be less than 150KB (does not apply to Display Responsive Ads)
  • Ads cannot animate for more than 30 seconds
  • Mobile:
    • 300×250
    • 320×50
    • 320×100
    • 250×250
    • 200×200
  • Desktop:
    • 336 x 280
    • 728 x 90
    • 300×600
    • 160×600
    • 970 x 90
    • 468 x 60


  • Static:
    • 300×250
    • 728×90
    • 160×600
    • 320×50
    • 970×250
    • 300×600
  • Native:
    (no text please – small or no logo – under 150kb)
    • 600×600
    • 600×315
    • 600×500

Linkedin Sponsored Content

(no text please – small or no logo)

  • 1.91:1 (this will satisfy Linkedin Sponsored content as well)
  • 1:1

5 Super Tools for Online Advertisers

(Updated June 2018)

My favorite super tools for online advertisers, web developers, and SEO mavens.

Sharing is caring, so here are my top five go-to “super tools.” The websites and applications below produce tools that I use regularly for a variety of tasks in online advertising and SEO. I’ve listed them here in order of my usage. All of them are free tools and they serve a variety of purposes. Ready to decrease your workload and work smarter, not harder?

Continue reading

Google Ads Character Limits – Text Ads & Extensions (2019)

About the Character Limits for Google Ads

August 25th, 2019: Up-to-Date. Updated Display Responsive Headlines.

Google announced the launch, and eventual changeover, to an Expanded Text Ad format in mid-2016. The Expanded Text Ads gave a boost to the clickable real-estate of the ad, and a longer description for more detail. If you haven’t updated your older ads, you’re missing an opportunity to increase your position and Click Through Rate. Here’s a little more information:

(See below for the character limits list)

Continue reading

Click-through rate (CTR) adwords pitfalls

Understanding Click-Through Rate (CTR) & Common Pitfalls

Click-Through Rate (CTR) is a simple metric that shows that rate at which an ad impression receives a click. It’s a core measurement in Search Engine Marketing and yet, slightly misunderstood on the surface. Let’s look at this major ad performance metric.

What is Click-Through Rate?

Whenever and however you generate traffic to your app or website — be it through any channel (social, organic, referral, paid, display, email) — your links, banners, or ads will have impressions (views) and clicks. Impressions are the number of times a link or ad was seen, or rather available on the screen to be seen. Clicks are, well, people who clicked the link or ad. Click-Through Rate is the percentage of people who saw the impression and clicked it.

Continue reading

Google Ads (Adwords) Campaign Types

Google Campaign Types

(Updated Feb. 8th, 2019) As of 2019, Google Ads (Adwords) allows you to choose between Five different campaign types. They are: Search Network, Display Network, Video (YouTube), Shopping, and Universal Apps. Choosing a campaign type is your first step in getting ads running, so study up. Each campaign type has secondary features that expand and contract the functionality in the campaign (e.g. Standard, All Features, Mobile app installs, Dynamic Search Ads, Call-only, Marketing Objectives, etc.). Fortunately, those features change on-page, as you select, for easy viewing.

Continue reading

sweepup, cleanup, optimize adwords

3 Quick Google Adwords Tips

With over several million advertising accounts on Google Adwords, I’d guess that less than 30-40% of them are run by a professional (Google Partner). Given this, a lot of accounts are probably just kinda running and not measuring or seeing any positive results. With that in mind, here are three simple monthly Google Adwords tips the average account manager can use to optimize their campaign performance.

Continue reading

Got a Project?

Stay Informed!

"Milani Five-0" Newsletter

Opt-in to my monthly newsletter for a quick, five bullet-point email with news from the world of search, company updates, and something I'm ruminating on. I won't send you a bunch of junk, just a semi-regularly month update.

© 2019 Ryan Milani Inc. Search Engine Consulting: Proudly Serving the San Francisco Bay Area and Beyond
HomePrivacy Policy | Contact | Webmaster | Sitemap | Dinosaur?