Online Marketing Director

Develops and implements marketing programs using websites; email; online advertising and promotions; and search-engine marketing (SEM/SEO). Conceives strategies and tactics to raise rates of customer acquisition, retention, and cross/up-selling. Oversees online market analysis.

Search Engine Marketer

Creates, analyzes, and tracks paid-search marketing campaigns. Formulates bidding and keyword strategies with major search engines such as Google, Bing & Yahoo. Monitors, tests, and adjusts campaigns to raise customer click-through and conversion rates. Can advise online marketers on increasing website rankings through adjustments to website content.

Web Designer

Creates design and layout for websites, email communications, and online interfaces. Also designs materials for Web-based advertising and marketing campaigns.

Web Content Manager

Oversees the writing, editing, updating, and placement of content on websites and corporate intranets. Ensures that website content meets the requirements of business units and fulfills the needs of website users. Collaborates with Web Designers and Web Programmers / Developers on website design and capabilities.