Are you leading a tribe? In this powerful video from TED 2009, author and social innovator Seth Godin, breaks down technological connectivity and what it means to our sense of belonging to a community or as he puts it, a tribe. I’ve broken out some of the quotes from the video I think are very powerful.

“And I want to argue that we are living through and are right at the key moment of a change in the way ideas are created and spread and implemented.”

“This method, mass marketing, requires average ideas, because you’re going to the masses.”

“I call it the idea of tribes. What tribes are, is a very simple concept that goes back 50 thousand years. It’s about leading and connecting people and ideas. And it’s something that people have wanted forever. Lots of people are used to having a spiritual tribe, or a church tribe, having a work tribe, having a community tribe. But now, thanks to the internet, thanks to the explosion of mass media, thanks to a lot of other things that are bubbling through our society around the world, tribes are everywhere.”

“You know the pirate tribe is a fascinating one. They’ve got their own flag. They’ve got the eyepatches. You can tell when you’re running into someone in a tribe.”

“That what we do for a living now, all of us, I think, is find something worth changing, and then assemble tribes that assemble tribes that spread the idea and spread the idea. And it becomes something far bigger than ourselves. It becomes a movement.”

“The Beatles did not invent teenagers. They merely decided to lead them.”