90% of Twitter users probably don’t know this…but should…

Twitter uses a certain structure that disables “conversational tweets” to go out to your followers (unless they follow both you and the person you’re conversing with). A conversational tweet is when you put the twitter handle first in your post.

The above example is something that I tweeted in reply to @patrickdixon. It will be found in @patrickdixon’s mentions (inbox) and is available on the public timeline, but it will NOT go to my followers unless they follow me and @patrickdixon.

The reason for this is to cut out the “noise” in everyone’s inbox. Otherwise you’d have a bunch of tweets in your inbox that would have very little- to no-context.

So the BIG takeaway here, if you’re trying to promote something don’t put the person/brand first in the tweet!